Hello, I'm Samer, Brand & Communication Director at Fisher, with over 15 years of experience developing brand identities and strategic design systems across the corporate, cultural, and educational sectors in the Middle East. I specialize in aligning visual communication with organizational strategy to ensure clarity, consistency, and credibility across all touchpoints.

Throughout my career, I’ve led design initiatives for leading agencies and institutions, delivering integrated visual solutions that support business objectives and strengthen brand positioning. At Fisher, I oversee the firm’s brand direction and communication strategy, ensuring that every visual expression reflects our values and contributes to a unified, results-driven identity.