Media Specialist
CountryUnited Arab Emirates
Job typePermanent
LocationAbu Dhabi Island And Internal Islands City
SpecialismMarketing / Digital Marketing / Advertising
Closing date24 Aug 2028
The media specialist serves as the architect of cross-channel
campaigns, strategically planning and optimizing paid and organic media
placements to maximize brand reach. The professional analyzes audience
demographics, platform algorithms, and engagement metrics to allocate budgets
effectively across digital, broadcast, and print channels. The media
specialist negotiates with vendors, manages programmatic ad buys, and A/B
tests creatives to improve conversion rates while maintaining brand
consistency. Working closely with content creators and analytics teams, the
media specialist ensures every dollar spent delivers measurable ROI through
sophisticated tracking of KPIs like CTR, viewability, and customer
acquisition costs.
Beyond execution, the media specialist stays ahead of emerging platforms and format innovations—from connected TV to shoppable social media—adapting strategies to capitalize on shifting consumer behaviors. The role requires balancing data-driven decisions with creative thinking, whether refining targeting parameters for programmatic campaigns or troubleshooting ad delivery issues. The media specialist's expertise transforms marketing objectives into media plans that cut through the noise, driving both brand awareness and lead generation. Regular reporting to stakeholders demonstrates how media performance aligns with broader business goals, making the media specialist a vital bridge between marketing strategy and real-world results.
Bachelor’s degree in Marketing, Communications, Media Studies, or related field.
2-5 years of experience in media planning, buying, or related roles.
Strong knowledge of media platforms including digital, social, print, and broadcast.
Proficiency with media analytics and reporting tools (Google Analytics, Facebook Ads Manager, etc.).
Excellent negotiation and communication skills.
Ability to analyze data and translate insights into actionable strategies.
Strong project management and organizational skills.
Familiarity with advertising technologies (DSPs, programmatic buying) is a plus.
Beyond execution, the media specialist stays ahead of emerging platforms and format innovations—from connected TV to shoppable social media—adapting strategies to capitalize on shifting consumer behaviors. The role requires balancing data-driven decisions with creative thinking, whether refining targeting parameters for programmatic campaigns or troubleshooting ad delivery issues. The media specialist's expertise transforms marketing objectives into media plans that cut through the noise, driving both brand awareness and lead generation. Regular reporting to stakeholders demonstrates how media performance aligns with broader business goals, making the media specialist a vital bridge between marketing strategy and real-world results.