LinkedIn Makeover: Tips to Get Recruiters to Notice You

July 17, 2025 | Recruitment

I. Introduction

              Seamlessly connecting job seekers with employers, companies, and leaders across all fields, LinkedIn has revolutionized the way professionals build careers and grow their network, replacing newspaper clippings and “Help Wanted!” with a dynamic, digital network. However, while LinkedIn has opened doors, it has also raised the bar. The unfortunate reality is that, nowadays, most profiles simply go unnoticed—not due to lack of talent, but lack of optimization. The good news: With a few targeted adjustments, your profile can truly stand out, attracting recruiters and positioning you above the rest. The following tips and tricks can help transform your LinkedIn profile into a powerful personal brand tool that opens doors to the right opportunities.

II. Optimize Your Headline

Your headline is one of the most heavily weighted parts of your profile in LinkedIn’s search, so make it count. Go beyond simply listing your job title—think in terms of searchability and value. Your headline should reflect not just what you do, but how you add value and what sets you apart. For example, instead of writing “Digital Marketer,” try something like: “Digital Marketer | SEO & Paid Ads Expert | Helping Brands Grow Online Presence.” This format combines your role, key skills, and the benefit you bring to employers or clients, making your profile more compelling and more likely to appear in relevant searches.

III. Choose a Strong Profile Photo & Banner

First impressions matter. Opt for a professional yet approachable headshot with good lighting, a clean background, and attire that aligns with your industry. Don’t overlook the banner space behind it; this is valuable real estate to visually reinforce your personal brand, industry, or expertise. You can use it to showcase a tagline or a clean design with your field’s visual cues. Free online graphic design tools make it easy to create custom LinkedIn banners, even without design experience, through the use of industry-specific templates.

IV. Craft a Compelling About Section

Think of your “About” section as your elevator pitch—your chance to connect with your audience before they scroll away. Start with a story-driven introduction that answers three key questions: Who are you? What do you do? And why does it matter? Use clear, conversational language to explain your journey, strengths, and what sets you apart. To improve visibility, sprinkle in relevant industry keywords. These are the specific skills or tools (like “project management,” “Python,” or “SEO”) that recruiters search for. Your ultimate goal is to sound authentic and strategic, not robotic. Proofread carefully and write like you're speaking to a future collaborator or employer, confidently, concisely, and clearly.

V. Post with Purpose: Optimize Your Feed

With LinkedIn’s latest algorithm update, the platform now prioritizes knowledge-sharing, niche relevance, and authentic engagement over generic content or viral attempts. To boost your visibility, share posts that reflect your expertise—whether it’s career advice, tools you use daily, or lessons learned from real work experiences. Use key terms from your industry to help the algorithm classify your content and surface it to the right audience, including recruiters. Choose hashtags that are specific and purposeful (#ProductDesign, #OpenToWork, #TechJobs), and avoid vague ones like #Motivation. Aim for 1–2 thoughtful posts per week, and don’t underestimate the power of insightful comments on others’ content. Every interaction builds your visibility and credibility.

VI. Be Active, Be Visible

Consistency is key. Join LinkedIn groups relevant to your industry and follow companies you admire or hope to work for. These spaces keep you informed about trends, job openings, and thought leaders in your field. Don’t just like—comment thoughtfully, repost with your perspective, and tag people when it adds value. Keep in mind: recruiters often check your activity feed before reaching out, so what you share and how you engage can directly influence opportunities.

XII. Conclusion & Call to Action

From crafting a compelling headline to posting with purpose, every element plays a role in building your professional brand. A well-optimized profile doesn’t just sit there—it works for you, attracting recruiters, sparking connections, and opening new opportunities. At Fisher, we specialize in connecting top talent with the right opportunities. Whether you're actively job hunting or simply looking to grow your visibility, we’re here to support you every step of the way. Be sure to check out our Job Page for the latest openings—we’re constantly updating it with exciting roles across industries.